By now, most of us have seen the now-infamous “kiss-cam” footage from a concert featuring two members of Astronomer’s executive team. This PR incident had immediate and far-reaching impacts:
- Intense global media and public scrutiny
- The resignation of the CEO, with an interim CEO stepping in. The CPO left the organisation as well
- Official media statements issued by the business
- Staff resignations
- Loss of clients
- Major disruption to operations
This crisis placed immediate pressure on the organisation. Internal resources were diverted to manage the fallout, leading to reduced productivity and unplanned financial costs.
If something similar happened in your organisation, would you be prepared?
Here are four critical questions to assess your readiness:
- Do we have a clearly defined crisis response team?
- Have we explored possible crisis scenarios and planned our responses?
- Does each team member know their role in a crisis – including media, legal, HR, WHS, and internal comms?
- Can we quickly redirect resources to handle a crisis without crippling the rest of the business?
Test Your Readiness
Download our free Crisis Management Scorecard to see how your organisation stacks up for crisis preparation:
https://the-mindful-risk-group.ck.page/293700e4b6
Want more support?
Book a 30-minute discovery call with our team as a simple way to get started
Taking just one step today can dramatically improve your organisation's crisis readiness tomorrow. Reach out for a chat.
